Sponsorships are a Vital Part in Making Charity Golf Fundraising Tournaments Profitable
There’s an Old Saying
in retail sales that most in that trade would agree with. The three most important factors in retail are:
LOCATION – LOCATION – LOCATION
The Same Philosophy
should be adopted when planning a fundraising golf tournament. The only difference being, the focus becomes:
SPONSORSHIP – SPONSORSHIP – SPONSORSHIP
The Subject of Sponsorships
has a whole chapter devoted to it in my book “Golf Tournaments 101 Second Edition”. This blog simply lays out some of the different sponsorship options to consider when planning a One-Day-Charity Fundraiser Tournament for nonprofit organizations. This blog is the tip of the iceberg; there is so much more information in the book.
Sponsors Support Charities for a Number of Reasons, among them being:
- Giving to and supporting a worthy cause
- Because of close business or personal relationship with the charity
- Their sponsorship can have great public relations benefits
- Gives their company name exposure to the local community. Especially if the company name is included along with the tournament name.
- Advertising exposure. The sponsor can target advertising to a select and often prestigious group of people
Where Will Sponsors Come From?
Sponsorships Can Come
from many different sources. Support for a hospital or health care facility might come from a pharmaceutical company. Automobile dealerships are known to be very actively involved with charities. Major sponsors can bring in thousands of dollars. Smaller sponsorships could bring in just a modest amount. Think about companies that could be interested in supporting your cause, along with having the opportunity to promote themselves or their products to your players. Even a family could provide sponsorship with a moderately priced “Tee Sign” and feel pride by showing support for their school or church.
Almost Any Activity
at a tournament can be sponsored. Sponsorship can be the biggest contributor to your fundraising profits and considerable effort should be placed in this area.
Below is a list
of sponsorships that should be considered. Details of how they work and suggestions of what to charge along with the costs that could arise are laid out in the book.
- Major Sponsorship. Incorporating this sponsor’s name into the tournament name
- Gold Sponsorship. Suggested fee and costs are detailed
- Silver Sponsorship. Suggested fee and costs are detailed
- Hole-In-One Sponsorship. How to have an automobile as the prize
- Golf Cart Fleet Sponsorship. There’s a way to make even more profit with this sponsorship
- Tee Sign Sponsorship. There are eighteen tees on a golf course. Set the target of having a sponsorship tee sign on every tee
- Greenside Sign Sponsorship. There are eighteen greens, so the target should be eighteen sponsors
- Fairway Sign Sponsorship. Yes, the target should be eighteen sponsors
- Putting Green Sponsorship. This is popular with sponsors. Just keep selling multiple sponsorships, the more the merrier. There’s also additional money to be made with this one, the book explains how
- Barbeque Sponsorship. Just like the putting green sponsorship, multiple sponsorships can be sold. A great on-course barbeque is something players remember and can be an encouragement for them to come back to your next tournament
- Barbeque Beverage Station Sponsorships. For beverages at the barbeque lunch, you have the opportunity to sell four sponsorships for different kind of beverages
- Beverage Stations on the Course Sponsorship. The usual number of stations is four, spaced so that players never have to go more than three or four holes without finding drinks
- Beverage Carts Sponsorship. Two beverage carts circling the course to service the golfers are usually enough. And very popular with the players
- Happy Hour Sponsorship. Happy hour begins when the golfers start coming into the clubhouse after golf and continues into the awards dinner. It’s the time for players to enjoy a drink at the bar and talk with their team, fellow golfers and friends. A “Hosted Bar” with the sponsor picking up the tab always goes over well with the players and evening dinner guests
- Awards Dinner Sponsorship. This is a sponsorship that gets a great amount of exposure with both the players and dinner-only guests. So it should be one that achieves a higher sponsorship fee
- Wine Maker or Distributor. You may be fortunate enough to arrange bottles of wine for all your players and guests at the awards dinner. That’s a tournament upgrade the players enjoy.
Examples of Sponsorship Fees and Costs.
The Sponsorship chapter suggested fees that could be charged. Below lists some of the considerations sponsors will want to know about
- The number of golfers in your field
- The statue and prominence of your organization
- The quality of the venue where your tournament will be hosted and played
- If celebrities are involved
For more areas the sponsors might want to consider, the book lists and explains them.
The Sponsorship Chapter
in the book holds enough information to assist in bringing in a high percentage of the tournament’s overall fundraising dollars.
The Tip of the Iceberg
If you’ve read any of my many blogs on planning and running a one day charity fundraising golf tournament, then look at them as being just the tip of the iceberg.
Golf Tournaments 101
Second Edition is full of much more detailed information, guidelines and tips. Much more than blogs can cover. It’s unique in that there’s not another guide and planning book on the market containing as much information to assist charities and nonprofits raise money through golf.
Through the book’s website http://charitygolf101.com the second edition makes available over 35 downloadable tools. These Excel and Word files are set up to assist in pre-tournament planning along with a tournament day timeline. Some files are ready to go; others can be modified to suit your own requirements.
Wishing you every success with your fundraiser tournament.