Free Advice for Your Charity Golf Fundraiser Tournament. If you’re offered free advice on how to make you’re Fundraiser more profitable, take it!
Fundraiser Golf Tournaments: There’s an Old Saying: “You can lead a horse to water but you can’t make it drink”. Seems the same statement can be true about Charity Fundraiser Golf Tournaments. “You can offer a Charitable Organization free advice on how to make their event more profitable, but you can’t make its coordinator take it”.
Recently a local charity advertised that it was holding its second annual golf tournament in the city where I live. I contacted the organizer to offer him free advice and make him aware of my website http://charitygolf101.com where he would find charity fundraising tournament information and ideas. He offered to look but said, with his event only two weeks away it was too late to do anything. Actually my blogs contain ideas and suggestions that would generate more dollars.
Some could be set up in a matter of at most a few hours. I offered my time and advice free and offered to meet with him. That didn’t happen but we did arranged that I should go to the Golf Club two hours prior to the time the golfers went out onto the course. The idea being, to observe how the pre-tournament registration and any activities were handled. Being their second golf-fundraiser with only forty players, I knew they needed help and I was happy to offer it.
Side-Note. After many years of assisting non profit organizations raise millions of dollars by holding “One-Day Charity Fundraising Golf Tournaments”, I put all my experience together and in 2012 published “Golf Tournaments 101”, with the sub title “The Guide Book for Charity Fundraiser and Corporate Golf Outings”. Its nineteen chapters cover all aspects of planning a successful one day fundraiser tournament. In 2018 a Second Edition became available from Amazon.com, Amazon UK, Amazon Europe and Amazon Australia.
Back to Helping the Local Tournament: During Pre-Tournament Registration Time:
I Took Notes. And later sat down and wrote a report for the coordinator. After several weeks including one final phone conversation, it seems as though I’d wasted my time and effort. From what I had observed I knew the coordinator should have taken my free advice. Anyway, here are just some of my observations along with suggestions he should have thought about during the pre-tournament weeks. You might find some of them of value:
1: There were volunteer ladies helping at the registration table but no ladies playing in the tournament. The answer I received was that ladies are not interested in playing in this kind of event. With that remark, I thought I’d gone back forty years in time. Ladies can be the very heart and soul of a fundraiser and they certainly love to compete in charity golf tournaments. I’ve been involved in “Ladies Only Tournaments” where the player numbers were always strong. The only male involvement was as committee members or tournament day volunteers.
2: There was no pre-tournament putting contest. [That means lost revenue]. A Clubhouse green can be set up in a colorful and interesting way. It keeps golfers who have signed in busy and most importantly it’s a great money maker. If the players are out on the green practice putting for free when they should have been paying to putt in a fun competition, that’s not smart. Money can be raised not only with the fee players pay to compete but also from selling sponsorship signs. [yes, plural, many more than one sign can be sold and placed around the putting green].
3: When the player-golfer-guests arrived in the parking lot, they were not greeted but left to carry their golf bags from the parking lot to where the tournament golf carts were set up. A much nicer experience would have been for some of the host club’s staff or the tournament’s volunteers to greet and helping players find their golf carts and load their golf bags for them. That’s a service the golfers really appreciate and is one of the small details that upgrade an event,
4: At this tournament individual “Player Bag Tags” were not used. Players like these. I’ve seen players come back to play in the same tournament proudly displaying ten or more tags showing the history of their support. A Private Country Club should provide tags but if not, a Google search will find many companies making bag tags. Sell the back of the tag to a sponsor for advertising and make some profit doing it..
5: In my opinion the “Score Cards” for this tournament were incorrectly written up. They showed the names of each of the four team members on separate lines as though they were all playing individual stroke play. The tournament format was a “Four Person Team Scramble”. So very confusing for the players.
6: There were no Rule Sheets. Players understanding the rules is very important. A successful and fair tournament cannot be played if the players do not have rule sheets. All the on-course competitions should also be listed on the sheet.
7: At the start of the tournament, a Course-Marshal was in his cart in front of the line of tournament carts. His job, to lead the group out onto the course and show each team the tee-box where they would begin play. Unfortunately a photographer fifty yards along the cart-path was stopping some of the carts so that team photos could be taken. The result was not pretty as some of the teams were left behind as the marshal continued on his way. I wondered how long it would have taken some of the teams left behind and not familiar with the course to find their starting hole.
8: I know there were no beverage stations out on the course, so it would have been a nice touch if the tournament had provided at least one drink for every player and put them on the golf carts, or have a beverage cart on the course.
9: Small boxed-lunches were provided, at pre-shotgun time. A Clubhouse or on-course barbeque would have been a wonderful up grade.
10: Sponsorships: The four sponsor signs I saw were hung on the clubhouse but unfortunately not on the side facing the putting green and practice range. That’s were all the morning action was. Giving sponsor signage the best possible exposure is very important.
“Don’t do it on the cheap”. You’ll have supporters who will play in your tournament because they want to support you. For them and everyone who turns up make their experience worthwhile. Many will have given up a work day to be there, or perhaps travelled a great distance. As a rule tournaments that are low-budget don’t survive for very long. Make sure your supporters are encourages to come back [and bring friends] so that your tournament not only survives but flourishes.
The Tip of the Iceberg. If you’ve read any of my many blogs on planning and running a one day charity fundraising golf tournament, then look at them as being just the tip of the iceberg. Golf Tournaments 101 Second Edition is full of much more detailed information, guidelines and tips. Much more than blogs alone can cover. It’s unique in that there’s not another guide and planning book on the market containing as much information to assist charities and nonprofits raise money through golf.
Downloadable Tools. Through the book’s website http://charitygolf101.com the second edition makes available over 35 downloadable tools. These Excel and Word files are set up to assist in pre-tournament planning along with a tournament day timeline. Some files are ready to go; others can be modified to suit your own requirements.
Wishing you every success with your fundraiser tournament.